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Media Release – Australian War Memorial unveils ‘The Soul of the Nation’ experience

Monday 8 April, 2019

Australian War Memorial unveils ‘The Soul of the Nation’ experience

As part of a new tourism program unveiled today by the Cultural Attractions of Australia collective, the Australian War Memorial has developed a premium experience, The Soul of the Nation, offering unrivalled insight and access to the Memorial’s invaluable collection and the unique personal stories behind it.    

The Memorial combines a shrine, a world-class museum, and an extensive archive. It is said that it is a place that reveals our character as a people, our nation’s soul.

The Soul of the Nation experience offers a personal tour of the Commemorative Area and a private exploration of the Memorial’s unique collection of rare and beautiful letters, maps, photographs, and diaries that tell the stories of the men and women who serve in the uniform of the Australian Army, the Royal Australian Navy, and the Royal Australian Air Force.

Director of the Australian War Memorial Dr Brendan Nelson said he is grateful to provide an opportunity for people to get closer to the stories of the men and women who served to protect our freedoms.

“Within its galleries, the Memorial tells the stories of those who serve in Australian’s defence forces and those who have made the ultimate sacrifice in war, warlike operations, peacekeeping, and humanitarian operations,” Dr Nelson said. 

“The Memorial’s ability to tell these stories is limited by the space with which we have to tell them. The Soul of the Nation invites people to see more of what the Memorial has to offer and experience our military history in a more personal and intimate environment.”

Chair of Cultural Attractions of Australia Jennifer Ganske said the group is the only organisation of its kind operating at a national level in Australia.

“The experiences launched today by the members of Cultural Attractions of Australia are astounding in the quality, inventiveness, and insight they offer into Australian life and culture,” Ms Ganske said.

The premium experience is part of an industry-led collective of iconic Australian arts and cultural attractions who have joined forces to present the best of Australia’s cultural offering to the world. The collective includes the Adelaide Oval, the Arts Centre Melbourne, Australian Parliament House, Fremantle Prison, and more.

For booking details and full information visit


AWM               Greg Kimball   0402 800 649    
CAOA             Jane Ross       0412 254 286     

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